Silently targeting your Audience is a phrase that I have read over and over when researching the advantages of Digital Signage. Increase repeat buyers by 32% is a statistic that I have promoted. I have also mentioned how digital signage provides you with the best tool to, “narrowcast” to your researched targeted audience by placing your signage players in a researched targeted place that your researched targeted groups frequently visit.
Do we really want our consumers to act like sheep? Are we using are researched marketing strategies to belittle our consumers?
Do college campuses belittle their teenage students to make a quick buck by using digital signage as a medium to take their pocket change? Do their opinions matter or are we trying to brainwash them with brand awareness and niche products?
If you are only using your digital signage player to make a quick buck, you are cheating your business, school, and the consumers. Remember your researched targeted audiences are; powerful, creative, educated people, not sheep, and deserve to be treated with respect. Marketer's must realize the power of Digital Signage and also understand the power of respect and trust consumers and students deserve.
Do we really want our consumers to act like sheep? Are we using are researched marketing strategies to belittle our consumers?
Do college campuses belittle their teenage students to make a quick buck by using digital signage as a medium to take their pocket change? Do their opinions matter or are we trying to brainwash them with brand awareness and niche products?
If you are only using your digital signage player to make a quick buck, you are cheating your business, school, and the consumers. Remember your researched targeted audiences are; powerful, creative, educated people, not sheep, and deserve to be treated with respect. Marketer's must realize the power of Digital Signage and also understand the power of respect and trust consumers and students deserve.
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