The Digital Signage Market

The Digital Signage Market is exploding!

The digital signage market is exploding and will more than double in size over the next few years, according to a new report from ABI Research.

With a current market of over $800 million dollars, digital signage has proven its effectiveness as a marketing channel. It is also one of the fastest growing marketing channels, with a projected market for digital signage worth $3.5 billion by year 2011. According to a recent study published by ABI ResearchTotal, revenue from the digital signage market in the United States – including hardware, software, installation, and maintenance — is expected to grow by about 33% in 2009.

A recent report on digital signage sales shows that signage advertisers are selling anywhere from one display per site to as many as 50 displays per site. The also reported an average sale of four digital displays per site.

China has taken full advantage of the opportunities that the marketing channel Digital Signage presents. They currently lead the world in the number of digital signage displays displayed.

As a result of the economic slowdown in the United States and other markets that impact retailer and advertising spending on new initiatives will look different over the next 12-24 months. As a result of the Digital Signage explosive potential, retailers and advertisers are using this marketing channel to reach the consumer in ways never seen and used before.