Tuesday, June 30, 2009

How To Increase Profit Using Digital Signage


Everyone, including me in the education field is looking for ways to generate new monies, fund projects, make improvements, improve sales, and increase stakeholder satisfaction.

The effectiveness of Digital Signage has helped spur tremendous growth in many sectors, especially in the area of increasing profits. A recent study conducted by InfoTrends, found the following statistics with regards to Digital Signage Displays:
  • Effectiveness on brand awareness: +47.7%

  • Increase of the average purchase amount: +29.5%

  • Upswing in overall sales volumes: +31.8%

  • Growth in repeat buyers: +32.8%
  • Increase in-store traffic: +32.8%

The data demonstrates how effective Digital Signage can be in increasing profits, but what it doesn't measure is the increase in customer loyalty and the ability to up-sell and cross-sell existing customers.







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