Use A Digital Signage Display TO Get Rid Of The Wall Trash To Increase Profits

The Power of Digital Signage and digital displays. I have been a regular visitor to the gym for the last 20 years. In my 20 years, I have seen gyms grow and prosper and I have seen gyms close. What separates the good ones from the bad ones? Well, I'm writing to tell you that it's not the power of the weights, it's the facilities, the communication, and finally the advertisement.

The gym I belong to is fabulous. It has a large workout room, with separate accommodations for exercise and cycling. It has a daycare built in. It also has a great changing facilities that meets everyone need. With all of these great features, there was still one item missing. Missing customers! No one knew how great the gym was because not everyone knew what the gym offered.

The power of digital signage changed all of that! With overall sales lagging, and a reduction of exercise programs forthcoming, the owners knew they needed a change, but wasn't sure what that change was.

After one presentation, they found their answer, Digital Signage. They concluded at the end of the meeting, that our existing customer were not aware of all of the programs that they had to offer. They were selling their own business short. With the implementation of a Digital Signage display, more stay at home moms were able to attend the gym because they discovered the convenience of the day care program. Personal Trainers income and clients increased because customers now knew how to reach them and more importantly, what they had to offer. Repeat customers were signing up, because they now knew of the specials that were being offered. And finally, as a result of digital advertising, the gym equipment became better, because their sale of supplemental products and gym related attire or clothing line increased, thus creating an income that wasn't there before, all as a result of increasing communication and improving advertising.

Digital Signage Simplicity

In my last blog, I mentioned my reservation in buying a Digital Signage Display compared to just running a power point. In doing the price comparison research, it became obvious that purchasing the Digital Signage Software would be the best and most profitable solution.

As a building principal, I use the computer to track data, create power points, write newsletters, and update the school web page, but I have no idea how to write software, nor do I consider myself a "Geek Squad" wannabe. Do I need to involve or hire a technology guru to make updates or to run my Digital Signage displays?

The answer was simple, "NO!"

Thanks to evolving delivery technology, the Digital Signage system was just as easy to maneuver as anything else that I was already doing. The Simple-to-use web interface gave me the control of the schedule of my screen. I was able to readily create slides and insert pictures. The Digital Signage software make it simple to add, remove and edit content, and stream real-time broadcasting for immediate content delivery. It was like the creators of the digital signage software were in my head designing the programs for its simplicity for people like me.

One Question About Digital Signage Software Before I Make The Purchase

I am so intrigued and excited by the potential this digital player called Digital Signage has in my field of education. However I am a very conservative person by nature so my first question before purchasing the Digital Signage Software was, "Why not just run an internal Power Point or DVD, it's appears to be a lot cheaper than buying the Digital Signage Software required?"

My question about Digital Signage Software was answered and then some:

1) It may appear cheaper on the surface, but by the time you pay someone to time all
those slides in and out and then pay for a computer that is going to be used strictly

for the slides, you will be losing money.

2) In most cases the Power Point and monitor need to be shut down in order to make a
change. Not so with the Digital Signage software.

3) Power Points look like, well..Power Points. Images are often s-t-r-e-t-c-h-e-d or
distorted and people generally tune out much faster seeing the, "Same Slide."

4) You don't get Accuweather Information slides to keep the content engaging.
(By the way,I have learned that content is the most important feature in Digital
Signage)

5) With Power Point, you don't have the moving backgrounds that get the attention of
your featured audience, as the Digital Signage Software is designed to keep the
attention of your audience.

One Question down...a few more to go!!!!!!!!!!!!!!!!!