Marketing Mechanics. What Is Your Competitive Advantage?

In my profession, I commonly use the quote, "With Knowledge Comes Understanding, With Understanding Comes Commitment!" This quote can be used for almost any line of business and daily activity.

Does everyone really know what your business has to offer? What is your competitive advantage and how will you make the market understand the unique value your small business has to offer?

Does your business provide faster results, easier procedures, personal attention or a better guarantee? How do I know? Give me knowledge! What share of the market do you expect to command, and why? What is the difference between your company's abilities and those of your competitors - why customers should do business with you rather than your competition.

Identify why prospects should do business with you instead of with a competitor selling a similar product or service. Ask yourself, "What does my company do best?" Or better yet, what can my company potentially do better than any other company? That is your competitive advantage.

With understanding comes commitment! Your competitive advantage can be responsible for fifty percent or more of your sales. Make sure you have one - and don't lose it. Keep checking on your competition and make any changes necessary to keep your competitive advantage.

Marketing Mechanics. Who are you Marketing?

RETHINK your marketing strategies! Does your business have a Marketing Plan? Do you have a Marketing budget? Are you over budget?



Rethinking from Marketing "Reaction" to "RETHINK" is easy and can be done with a paper and pencil.



Lets RETHINK are marketing plan. Who are you trying to reach? Write down the detailed characteristics of your ideal prospect. Be very specific. Once you clearly define the characteristics of your ideal prospect, you are able to then develop a powerful sales message appealing directly to their unique interests and needs. Prospective customers are more likely to respond when they feel you are talking directly to them about their individual needs.



There are endless examples of a small inexpensive advertising. Learn how to cost-effectively advertise and promote your business through such tried-and-true methods as direct mail, ads in local newspapers, Web sites, blogs, Digital Signage Displays, even by sponsoring a local little league team or recreation league team. The number of advertising and promotional ideas that exist are only limited by your own creativity.

Marketing Mechanics. Are you sabotaging your own marketing efforts?

Business entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out the best ways to market their business. As a result of their education and previous marketing experiences, entrepreneurs marketing techniques are quite good. What I have noticed is that a lot of business owners lack the right kind of marketing attitude.

Are you sabotaging your own marketing efforts?

Here are The Eight Areas of the Power of Productive Marketing CHOICES!

1. Rethinking from Marketing "Reaction" to RETHINK

2. Rethinking from Marketing "Problems" to OPPORTUNITIES

3. Rethinking from Marketing "Out of Control" to CONTROL

4. Rethinking from Marketing "No Choice" to CHOICE

5. Rethinking from Marketing "Controlling" to RELATIONSHIP

6. Rethinking from Marketing "Wants" to NEEDS

7. Rethinking from Marketing "External" to INTERNAL

8. Rethinking from Marketing "Outcome" to PROCESS

Do you have any Marketing Choices that you would like to add to my list? Just post me a comment and I will add it to my Power of 8.