How to Increase Brand Awareness in Your Small to Mid Size Business

Pepsi has it! Nike has it! McDonalds has it! Polo has it! If you guessed a huge Marketing Budget, you are right. But that was not the question. The question was how can you immediately recognize the existence of each company's product or service? They have created there brand awareness, now it’s your turn small business owners.

What Does Brand Awareness Mean? Wikipedia defines brand awareness as a marketing concept that refers to a consumer knowing of a brand's existence. Think about it, immediately upon identify the Nike swoosh, you think of sporting goods. Creating brand awareness or brand recognition is one of the key steps in promoting a product and then keeping the customer for repeat sales.

Increase Your Brand Awareness
What if I tell you that I can increase your brand awareness by at least 47% with the purchase of a single product. In addition, generate a minimum of over 32% growth in repeat buyers by purchasing the same product. The product is a simple to use, inexpensive, web faced device called Digital Signage Display.

Based on your product research and sale cycle information, the digital signage display allows you to customize specific target messages at the right time, and just as important, the right place, to your specific target market.

How does Digital Signage Increase Brand Awareness
Do you know your target market? Do you know your competitive advantage? By displaying the right message at the right time, you are silently increasing your Brand Awareness of the product you wish to market. By exposing your targeted market to customized and consistent messaging, think Nike, your customers are intrinsically developing a recall and identification with your targeted product. The up-sell is huge to small business. Once your targeted customer identifies with a particular brand, the purchase decision is made, in your favor.

The Digital Signage Market

The Digital Signage Market is exploding!

The digital signage market is exploding and will more than double in size over the next few years, according to a new report from ABI Research.

With a current market of over $800 million dollars, digital signage has proven its effectiveness as a marketing channel. It is also one of the fastest growing marketing channels, with a projected market for digital signage worth $3.5 billion by year 2011. According to a recent study published by ABI ResearchTotal, revenue from the digital signage market in the United States – including hardware, software, installation, and maintenance — is expected to grow by about 33% in 2009.

A recent report on digital signage sales shows that signage advertisers are selling anywhere from one display per site to as many as 50 displays per site. The also reported an average sale of four digital displays per site.

China has taken full advantage of the opportunities that the marketing channel Digital Signage presents. They currently lead the world in the number of digital signage displays displayed.

As a result of the economic slowdown in the United States and other markets that impact retailer and advertising spending on new initiatives will look different over the next 12-24 months. As a result of the Digital Signage explosive potential, retailers and advertisers are using this marketing channel to reach the consumer in ways never seen and used before.