Marketing Mechanics. Who are you Marketing?

RETHINK your marketing strategies! Does your business have a Marketing Plan? Do you have a Marketing budget? Are you over budget?



Rethinking from Marketing "Reaction" to "RETHINK" is easy and can be done with a paper and pencil.



Lets RETHINK are marketing plan. Who are you trying to reach? Write down the detailed characteristics of your ideal prospect. Be very specific. Once you clearly define the characteristics of your ideal prospect, you are able to then develop a powerful sales message appealing directly to their unique interests and needs. Prospective customers are more likely to respond when they feel you are talking directly to them about their individual needs.



There are endless examples of a small inexpensive advertising. Learn how to cost-effectively advertise and promote your business through such tried-and-true methods as direct mail, ads in local newspapers, Web sites, blogs, Digital Signage Displays, even by sponsoring a local little league team or recreation league team. The number of advertising and promotional ideas that exist are only limited by your own creativity.

Digital Signage At The Ballpark

One of my favorite summertime activities is attending a Cleveland Indians baseball game at Progressive Field. There I have a few hot dogs, some peanuts, a couple cold drinks, and teach my daughter the game of baseball.

Last night at the game, sadly another Tribe loss, something else came to my attention, "Digital Signage" is everywhere. Whether people know what this new medium is called or even understand the intricacies involved in its power, people are seeing the by-product of digital signage in their everyday lives. Everywhere I looked, there was Digital Signage. The Jumbotron on the huge scoreboard had players up-to-date stats, their hobbies, and other interesting personal facts. Trivia questions from the 1980's were being thrown at us between every inning, small children and even adults were shown dancing to stadium played music as they saw their faces on the large screen...even the Quicken Loans Arena across the street was using a huge Outdoor Digital Sign to promote upcoming concerts, including my daughters favorites, The Jonas Brothers and Miley Cyrus.