Marketing Mechanics. Who are you Marketing?

RETHINK your marketing strategies! Does your business have a Marketing Plan? Do you have a Marketing budget? Are you over budget?



Rethinking from Marketing "Reaction" to "RETHINK" is easy and can be done with a paper and pencil.



Lets RETHINK are marketing plan. Who are you trying to reach? Write down the detailed characteristics of your ideal prospect. Be very specific. Once you clearly define the characteristics of your ideal prospect, you are able to then develop a powerful sales message appealing directly to their unique interests and needs. Prospective customers are more likely to respond when they feel you are talking directly to them about their individual needs.



There are endless examples of a small inexpensive advertising. Learn how to cost-effectively advertise and promote your business through such tried-and-true methods as direct mail, ads in local newspapers, Web sites, blogs, Digital Signage Displays, even by sponsoring a local little league team or recreation league team. The number of advertising and promotional ideas that exist are only limited by your own creativity.