Wednesday, July 8, 2009

Digital Signage Reduces Customer Wait Time


It can be less expensive to lower the perceived wait time than to actually decrease wait times.


Nobody likes to wait. Reduction in wait time can lead to improvements in many types of services. Ideas for change that can reduce the time that customers have to wait are especially useful. This applies not only to the time to perform a service for the customer, but also to the time it takes the customer to use or maintain a product.


If you have customers that wait prior to being serviced you're a prime candidate for a Digital Signage. Due to increased advances in the the Digital Signage software, displays are easy to operate and include all the tools required to make your customers wait more pleasant.


In a banking industry study it was found that customers waiting for a teller perceived a wait time decrease of 17% when a digital signage display was running. How much of a perceived wait time decrease could your business use?


Improve your customer satisfaction with a Digital Signage System!

1 comment:

  1. Fully agree with this post. It is much more pleasant to wait in the queue while the system with good digital signage software is operated in the place. Such system supplies the customers with important information ,helps them to prepare all necessary documents, reducing this the waiting time.

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