Sunday, July 5, 2009

Use A Digital Signage Display TO Get Rid Of The Wall Trash To Increase Profits

The Power of Digital Signage and digital displays. I have been a regular visitor to the gym for the last 20 years. In my 20 years, I have seen gyms grow and prosper and I have seen gyms close. What separates the good ones from the bad ones? Well, I'm writing to tell you that it's not the power of the weights, it's the facilities, the communication, and finally the advertisement.

The gym I belong to is fabulous. It has a large workout room, with separate accommodations for exercise and cycling. It has a daycare built in. It also has a great changing facilities that meets everyone need. With all of these great features, there was still one item missing. Missing customers! No one knew how great the gym was because not everyone knew what the gym offered.

The power of digital signage changed all of that! With overall sales lagging, and a reduction of exercise programs forthcoming, the owners knew they needed a change, but wasn't sure what that change was.

After one presentation, they found their answer, Digital Signage. They concluded at the end of the meeting, that our existing customer were not aware of all of the programs that they had to offer. They were selling their own business short. With the implementation of a Digital Signage display, more stay at home moms were able to attend the gym because they discovered the convenience of the day care program. Personal Trainers income and clients increased because customers now knew how to reach them and more importantly, what they had to offer. Repeat customers were signing up, because they now knew of the specials that were being offered. And finally, as a result of digital advertising, the gym equipment became better, because their sale of supplemental products and gym related attire or clothing line increased, thus creating an income that wasn't there before, all as a result of increasing communication and improving advertising.

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